It's a question that comes up constantly once a brand has some budget to work with: put it all into one channel, or split it? A recurring pattern among agencies managing real budgets is a roughly 70/30 split between Google Ads and Meta Ads — though the right split depends heavily on what each channel is actually good at for a given business. What each channel is naturally better at Google Ads tends to win on intent — someone searching for a solution is closer to buying than s

A builder describing a new tool put it plainly: small Shopify merchants are spending their own money on Meta ads, don't have a marketing hire, and agencies won't touch them under a certain monthly spend — or charge more than the spend itself would justify. It's a real, structural gap, not a complaint without basis. Why the math doesn't work for agencies at small budgets Agency fees are usually built around a percentage of spend or a flat retainer sized for accounts that can a

A founder posted something honest recently: budget doesn't justify hiring an agency or freelancer yet, so they're trying to run their own Meta ads — and the more they read, the more intimidated they feel. The number of decisions in setting up a single campaign was the specific thing that stood out. That reaction is normal, and worth naming directly instead of glossing over. Where the overwhelm actually comes from Ads Manager surfaces every decision at once — objective, budget