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A Safer Way to Test AI Agents on Your Meta Ad Account

AI agents connected through Meta's Ads MCP server can now have their permissions controlled directly in Meta Business Suite. If you're in a testing phase with a new agent, that permission panel is the first place to go before letting it near a live account. Why the default settings are risky for testing Every available permission, budget control, campaign creation, targeting edits, creative edits, and status changes, defaults to enabled the moment an agent is connected. For a

You Can Now Control What AI Agents Are Allowed to Do in Your Meta Ad Account

If you've connected third-party AI agents to your ad accounts through the Ads MCP server, Meta Business Suite now gives you granular control over exactly which actions those agents are allowed to take. What the Ads MCP server actually is The Ads MCP server is the connection point that lets external AI agents interact with your ad accounts and catalogs, whether that's for reporting, optimization suggestions, or direct campaign management. Until now, once an agent was connected

How to Set Up Campaign-Level Frequency Control in Meta Ads

Campaign-level frequency control has a specific setup path with a few prerequisites. Here's how to actually turn it on. Before you start Confirm your campaign objective is Awareness or Engagement. Campaign-level frequency control isn't available for other objectives yet. Make sure you're comfortable using Advantage+ campaign budget, since it's required to access this setting. Step by step Create a new campaign or open an existing one with an Awareness or Engagement objective.

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