Ask your friends: who doesn't have an EMI right now? Car loan, phone EMI, home loan... we've become a nation that lives on monthly cycles. We wait for salary day, plan around it, and budget in predictable monthly payments. This makes subscription and retainer models incredibly natural for India. The Milkman Knew It First Your milkman has been running India's most successful subscription business for decades. Every morning, milk appears at your door. End of month, he shows up

Every business wants to attract customers who value their products and keep coming back. Yet, many brands struggle because their ads bring in the wrong crowd—those who buy once during a sale and never return. The problem often lies not in the product but in the message and visuals used in advertising. Your ad creative is not just about selling; it’s about choosing who your customers will be. You Throw Peanuts, You Get Monkeys Every word and image in your ad acts like a filter

2 min read While most brands are posting generic holiday greetings, smart founders are quietly banking 40% of their annual revenue in the next 4 weeks. Yeah, 40% . That's the difference between a decent year and an exceptional one. Christmas isn't just for Western markets anymore—Indian metros have fully embraced it. And the opportunity sitting in front of you right now is massive. Why Christmas Has Become India's Biggest Q4 Opportunity The Festival Extension : Indians love c