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saurav soni
7 hours ago2 min read
Why I Decided to Focus Solely on Saurav Does Marketing
Why did I choose Saurav Does Marketing? It’s simple—freedom, impact, and authenticity. I wanted a platform that reflects who I am and how.
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saurav soni
1 day ago5 min read
How I Learned to Make Every Rupee Count: Getting Started with Performance Marketing
It was a Tuesday evening, and I was sitting with a client who was frustrated. Their previous marketing campaigns had drained their...
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saurav soni
3 days ago3 min read
Meta Ads vs Google Ads – Learn which platform is better for your business.
Choosing the right advertising platform is a big decision for any business. Meta Ads (on Facebook and Instagram) and Google Ads are two...
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saurav soni
4 days ago3 min read
Unlocking Meta Ad Metrics: Identifying Performance Loopholes and How to Fix Them
Meta (Facebook and Instagram) ads are a powerhouse for reaching your audience, but merely running ads isn't enough. The real game-changer...
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saurav soni
4 days ago12 min read
TOFU, MOFU, and BOFU: Budget Allocation, Lead Nurturing, and Advanced Conversion Techniques
Most brands get it wrong. They spend the bulk of their marketing budget on Top of the Funnel (TOFU) campaigns to create awareness,...
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saurav soni
5 days ago4 min read
The Untold Secret of Marketing: It’s Not Just About Great Designs or Videos – It’s About Distribution
In today’s world of marketing, the buzzwords are everywhere – copywriting , great designs , and videos . Scroll through LinkedIn,...
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saurav soni
6 days ago5 min read
The Power of Saying No: How Businesses Thrive by Turning Down Prospects in 2025
In today’s hyper-competitive business landscape, the pressure to say ‘Yes’ to every opportunity is overwhelming. Whether it’s taking on...
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saurav soni
Feb 192 min read
The Silent Salesman: How to Stay in Your Prospect’s Mind Without Being Pushy
Imagine this—you had a great conversation with a potential client. They seemed interested, even excited about your offer. But then,...
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saurav soni
Feb 184 min read
Why Most Businesses Get Their Targeting Wrong (And How to Fix It Like the Top 1%)
Most businesses don’t fail because their marketing is bad. They fail because they don’t truly understand who they’re selling to. You can...
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saurav soni
Feb 173 min read
Why Your Facebook Ads Die After a Week (and How to Fix It)
Imagine this: you launch a Facebook ad, and within hours, your dashboard lights up. Clicks are rolling in, engagement is high, and you...
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saurav soni
Feb 143 min read
How Local Businesses Can Use Location-Based Targeting to Generate High-Quality Leads
Introduction Many local businesses struggle with location-based targeting not because they don’t know about it, but because they fail to...
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saurav soni
Feb 44 min read
How to Conduct Market Research Like a Pro: A Marketing Manager's Guide to Crushing Competitor Analysis and Target Audience Insights
Market research is not just a task; it's the backbone of any successful marketing strategy. As a marketing manager, understanding your...
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